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Coloured Broiler

Colored broilers are a breed of chicken known for their appealing plumage and superior meat quality. Unlike the conventional white broiler, which is often bred for rapid growth and early slaughter, colored broilers grow at a slower pace, typically reaching slaughter weight at around 12 to 14 weeks. This slower growth rate allows them to develop meat that is more flavorful, juicy, and with a higher water-holding capacity, making it significantly tastier compared to the typical white broiler​

These chickens come in various feather colors, including brown, red, and mixed patterns, offering a rustic and traditional appearance. Their slower growth is not just for aesthetic appeal; it also contributes to healthier meat. Studies conducted by the National Research Center for Meat (ICAR) have shown that the fatty acid profiles and overall chemical composition of Colored Broiler meat are healthier, providing a better nutritional profile compared to faster-growing breeds​

Key Benefits of Colored Broilers:

  • Superior Meat Quality: The slower growth results in more flavorful meat with a better texture, which retains moisture during cooking, offering a juicier bite.
  • Healthier Option: The chemical analysis indicates that the meat from colored broilers has a better fatty acid profile, contributing to a healthier diet.
  • Adaptable Farming: These birds thrive under open housing conditions with lower input requirements, making them an excellent choice for sustainable and cost-effective farming.
  • Diverse and Attractive Appearance: Their multi-colored plumage provides a more traditional, appealing look, which is often preferred for niche markets or specialty products.

Colored Broilers are an ideal choice for farmers and producers seeking a balance of great taste, health Benefits, and sustainable farming practices. With their robust growth and flavorful meat, they cater to consumers who appreciate quality and authenticity in their poultry.

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